Dubai-based carrier Emirates announced on December 27th that it had made changes to the leadership of its commercial team. The moves, affecting positions at Dubai as well as East and West Asia and Africa, have been undertaken in response to ‘shifting market dynamics.’ Let’s take a look at the new changes.
“As Emirates works through the complexities of this challenging period, we are sharpening our focus further and placing extremely capable leaders with diverse experiences to help drive commercial initiatives that stimulate demand and maximise revenue opportunities and margin performance.” –Adnan Kazim, Emirates’ Chief Commercial Officer via press release
Commercial team rotations
The movements and rotations to its commercial team will see five ‘seasoned Emirati commercial managers’ in key positions across the Emirates network. The airline says that it’s doing this to support its commercial strategies while it navigates the ‘complex challenges posed by the global pandemic.’
The following five commercial management rotations for UAE Nationals will take effect January 1st, 2021:
- Salem Ghanem Al Marri, currently Manager Japan, will return to Dubai to the airline’s Strategic Planning department.
- Jaber Mohamed, currently Area Manager Taiwan, will become Country Manager Philippines.
- Saeed Abdulla Miran, currently Manager Bangladesh, take on the role of Area Manager Hong Kong.
- Sultan Alriyami, currently an Outstation Manager, will become Area Manager Taiwan.
- Mohamed Alhammadi, currently a Commercial Manager, will become Manager Bangladesh.
In addition to the UAE National rotations, several commercial managers in Africa and South East Asia will also be taking on new or enhanced roles:
- Satish Sethi, currently Country Manager Philippines, will become Manager Japan.
- Afzal Parambil, currently Regional Manager West Africa, will take on the role of Regional Manager South Africa.
- Paulos Legesse, currently Manager Ivory Coast, will become Manager Nigeria.
- Christophe Leloup, currently Manager Senegal, will become Manager Kenya.
- Cathrine Wesley, Country Manager Ghana, will support Ivory Coast in addition to her current role.
- Arpit Behl, Country Manager Guinea, will support Senegal in addition to his current role.
A focus on UAE nationals
For an airline (and even home country) with a workforce full of foreign nationals, Emirates’ latest announcement places a focus on citizens of the United Arab Emirates.
Emirates says that it is continuing to “create opportunities for UAE Nationals to grow professionally and build a well-defined career path” so that they can play pivotal roles within the organization.
“I am also proud of our UAE Nationals, who are well-placed to support the commercial organisation at this critical time, as we continue to build sustained momentum, restore our network foothold, and ramp up our operations to position the airline for a strong recovery.” -Adnan Kazim, Emirates’ Chief Commercial Officer
Through Emirates’ commercial outstation program, UAE nationals gain experience in support roles. The experience in these roles are grooming for leadership positions at Emirates outstations.
The program, the airline adds, is underpinned by role rotations, providing UAE nationals the opportunity to develop knowledge and experience across the Emirates Group’s global businesses.
A year of big leadership changes
While Emirates’ changes may be a routine rotation as part of a larger program, other airlines have made some changes to management as well – albeit on a much higher level.
On November 18th, the Lufthansa Group announced a leadership shake-up as three of the group’s airlines will have new CEOs. Carriers involved in the management change will be Brussels Airlines, SWISS, and Lufthansa Cargo.
Meanwhile, Air Canada will soon have a new president and CEO as long-time leader Calin Rovinescu will retire effective February 15th, 2021. The position will be taken by the airline’s Chief Financial Officer, Michael Rousseau.
What do you think of Emirates’ commercial outstation program? Let us know in the comments.