“We are still in a difficult period and the coming months will also be very challenging, but there is light at the end of the tunnel. We see an eagerness to travel and it is clear that many people do not want to postpone their long-awaited trip abroad with another year.” –Peter Gerber, Chief Commercial Officer at Brussels Airlines
30-50% booking increases each week
“Brussels Airlines sees a strong increase in the number of incoming bookings,” the airline said in a statement. It credits this to the lifting of a travel ban for Belgians, which took place on April 19th.
The lifting of this ban, paired with easing restrictions in countries around the world, has given customers more confidence to place bookings. The carrier credits a number of factors for this rise in reservations:
- Vaccination programs running at full speed
- The implementation of the digital green certificate
- The evolution of travel restrictions
Indeed, recovery has been picking up speed with each new week. The airline says that it has “recorded weekly increases of 30-50%, each time compared to the previous week,” with holiday destinations in the south of Europe performing particularly well at the moment.
Brussels Airlines also notes that it’s not just individual bookings that are increasing. Group bookings are also making a strong come back, with schools and youth movements, among others, planning trips abroad again.
Meanwhile, the recovery of the airline’s African network is already well underway. Indeed, establishing a number of triangle routes means that the carrier can serve more destinations in Africa despite lower demand.
Brussels Airlines’ short-haul network
The airline’s top destinations this summer are located in the south of Europe. The most popular destinations are as follows:
- Spain (Malaga, Alicante, Barcelona, Valencia, the Balearic Islands, and the Canary Islands),
- Portugal (Faro, Lisbon, and Porto),
- Greece (Athens, Kos, Rhodes, Heraklion, Corfu, and Zakynthos)
- Italy (Florence, Naples, Sicily, Sardinia and the new destination Bari)
This makes sense with more open travel policies in these tourism-dependent countries combined with the onset of the summer leisure travel season.
The airline adds that Morocco (Tangier and Nador), Croatia (Dubrovnik and Split), and France (Nice, Marseille, Lyon, Toulouse, and Bordeaux) are also on the list of popular destinations.
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